How We Got Started On Instagram

Instagram was still a relative newcomer to the world when we began our journey as The Stylephiles. Over an extensive Sunday brunch one morning in Sydney, Steph and I dove head first into our shared (and recently uncovered) obsession with all things interiors and home. Over tea and eggs we sat chatting for hours about our dreams and aspirations to one day find a path to aligning our lives with our interiors passion.

Little did we know on that morning in 2013, The Stylephiles was born.

Never intended as anything more than a home for Steph and I to collate, ogle and categorise all of the beautiful images and inspiration we were finding online, The Stylephiles was a happy byproduct of our dual home renovations, at a key time when we were graduating our décor from IKEA to a level that suited our grown-up taste and new homes.

Whilst we never set out with the intention of building an Instagram brand, our enjoyment of the platform’s visual nature, along with our obsessive commitment to developing a working social strategy and backgrounds in marketing and design led us to find a natural home within the Instagram community.

Harnessing the expertise of our ‘day jobs’ we have the unique ability to mix the accessible with the aspirational – the hand-crafted statement piece with the timeless classic. We have captivated a creative, savvy and highly engaged following and built the business of our dreams and it all started with Instagram. 

Content creators, social entrepreneurs, design authorities and young business women we are proud to have partnered with Architectural Digest, Spa Chi at the Shangri La, Tea Two, Cotton On, Merivale, Country Road, Apartment Therapy, Mr & Mrs Smith Hotels and many more…


Whether your goals are to reach a milestone with your following, boost engagement, execute successful brand partnerships or just master the basics, our eBook will guide you through all the elements of developing a successful Instagram strategy. This eBook is a four-part module and once completed you will be fully equipped with our suite of insights and knowledge. This is our roadmap!

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